التمكين الاقتصادي
It aims to build the capabilities of workers in development work, microfinance, economic and social empowerment of supporting institutions and the third sector in order to accelerate the process of social and economic change and achieve sustainable development in accordance with the vision of the kingdom of Saudi Arabia .
Governance and Commitment
Developing the corporate governance file in its comprehensive concept through assessing reality and practice at various levels to ensure good organization and effective management and qualifying companies to enter the main market ” Tadawul " and the parallel market
سلاسل الامداد
Developing a structured system that includes a chain of activities and operations which insures Improving the efficiency of operations and the reduction of operations costs through coordination of supplies demand and reducing costs and waste to ensure the quality of products and customer satisfaction through guaranteeing products are available all the time and are well made.
Human resources

Developing a comprehensive and effective human resources system that ensures compliance with rules and regulations, performance monitoring and enhancing employee engagement through improving efficiency and productivity to ensure continuous development and strengthen the overall performance of companies .

Institutional Excellence and Quality
Achieving corporate excellence is one of the necessities of successful corporate work to ensure continuity in providing services and products according to a high level of quality through continuous improvement and focus on meeting customer needs .
The Institutional Innovation

Develop fresh and creative ideas to achieve and improve process, products and services that increases the economic development and helps getting a high competency to success in the business market.